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Spring is in the air. This new season takes on extra meaning this year as opportunities begin to sprout up from all of the seeds that we have been planting these past two years.

When I’m describing how to maintain long-term relationships (especially in times when our businesses become busy), I utilize the spinning plates analogy. Do you see the parallels of this AIM (accountability, intentionality, measurability) strategy as they relate to your organization when it becomes busy?

If you examine the leading organizations which have the most longevity and overall sustainability with their clients, you will note that they all have one thing in common.

They are continually seeking opportunities to transform their businesses to ever-shifting market patterns. They also know how to proactively anticipate a client’s needs, and often become problem finders in addition to being problem solvers.

Those true innovators devote time, energy, and effort to their advancement, even during the darkest of days. Most importantly, they do so even when budgets are tight.

Why? 

Because they realize that they must continually repurpose / reinvent / restore themselves to build the resilience of their companies. As acknowledged through the acceptance of their service and/or product offerings by their clients, this evolutionary mindset ensures the success of their business development professionals and their efforts for true market penetration.

Are you planning to consistently invest in your business, even during the unpredictable times to come when monies may be tight and the outlook may seem bleak?

A natural inclination when times get tough is to pull up the draw bridges and hunker down. As it relates to business, that tendency extends to not expending any dollars on research, development, education of staff, and ESPECIALLY not BD/marketing.

However, I’d like to counter that inclination. You may be missing out on an opportunity to position yourself and your company for rapid acceleration in revenue and overall organizational growth.

This counsel should not be misinterpreted. I don’t advise that you implement radical shifts, even if your competition is doing so. Now is the time to be a leader, not a follower.

Three Recommendations to Consider

 Reflect

Is there some additional area in which your clients might benefit from an alternative, complementary solution to your already existing service or product line?

Research

Are there existing internal assets and/or resources that are best aligned to easily ramp up this offering? What might the cost/benefit analysis be to your organization if you decided to move in this direction?

Reach Out

Ask some of your best clients to test/validate your idea and garner their input, as well as early adoption.

You see, I have followed that resiliency-building philosophy since I started Authentizity in February 2017.

As a solopreneur, I am Authentizity’s product, so I live my own Doer/Seller model. Therefore, Authentizity’s investments have included more training, learning, and service development/advancement for me.

Those expenditures have reaped significant revenue in business development resiliency in the many market shifts since the company’s inception.

Is your business’ service offering built for resiliency in its future?

If not, then don’t hesitate  reflect, research, and reach out today!

The market is ever-changing; be a leader and not a follower; and, don’t be left behind…

If you have any questions and/or if I may be a resource to you in your visioning, strategy, or execution, please contact me at dlandry@authentizity.com.

Are your multi-generational communication activities ever misunderstood and/or ineffective? Do you need proactive strategies to improve your employee engagement and/or leadership alignment?

When I’m describing how to maintain long-term relationships (especially in times when our businesses become busy), I utilize the spinning plates analogy. Do you see the parallels of this AIM (accountability, intentionality, measurability) strategy as they relate to your organization when it becomes busy?

It’s now been 10 years since I became aware of my CliftonStrengths® and started this great strengths journey. In my past, I didn’t recognize these as unique to me. View CliftonStrengths White Paper

Are you ever called upon to do things that you know are not in your natural hardwired, God-Gifted talents? I don’t know about you but when I am, I tend to put it off and/or try to find a quick path to circumvent the task expeditiously. In the end, it never turns out how I intended it to. The process gets screwed up, I get frustrated, and then it takes 555 times as long.