Spring Cleaning & BD Refreshing Activities

Spring is in the air. This new season takes on extra meaning this year as opportunities begin to sprout up from all of the seeds that we have been planting these past two years.

However, I heed a word of caution. Not all business is good for your business. 

Rather than reactively waiting for what lies around the next corner, I advise dusting off your former strategic plan from 2018 or 2019. As you reflect upon your operations and revenue at that time, you can begin to envision what 2022 and early 2023 might behold. 

What if you don’t have a plan, or the one you have is too old and stale? No problem. You don’t need to spend thousands of dollars on a new one. 

Here are the basic components to create a 12-, 18-, or 24-month action plan:

1. Look Back to Look Forward – With context, analyze those areas of most profitability for your company. 
   Are you chasing the next shiny objects only to overlook your greatest potential for revenue?

2. Double Down on Your Successes – Maximize your efforts with your best clients. 
   It’s the lowest hanging fruit and your best potential to realize greater prosperity. 

3. Weigh Client Feedback – When was the last time you surveyed your existing clients to ensure that they are still satisfied? 
   They are your best source to identify how to go from great to greater. With a qualitative, one-on-one interview process of a select group of your clients and allies, you can garner helpful information to serve them for years to come.
   Additionally, happy clients serve as wonderful referral sources. When was the last time that you requested a reference?

4. Dream for the Future – Is there a potential market sector that you can leverage from your current project portfolio?
   The best time to capitalize on expansion opportunities is proactively when you’re not in a crisis. Even small firms require an investment of time, resources, etc. to turn the ship. 

Remember, no strategy can be accomplished in a silo. Engage other team members with differing perspectives to ensure that your plan is pressure-tested against any blind spots.

Need help? As always, I’m here as a resource. Contact me at dlandry@authentizity.com.

— Dawn F. Landry

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