Book Inspiration 10: “Built to Last” by Jim Collins

I love it when I’m reminded of older books that have lasting messages that apply in present day. Today’s Book Inspiration #10 - “Built to Last” is that and more.

Jim Collins showcases his and his colleagues’ research in the early 90’s by identifying the common denominators of what distinguishes the good companies from the great ones. He details how a company’s core principles and values never waiver as the greatest companies stretch themselves to remain relevant and never become obsolete.

In this Vlog post, I parallel these strategies and messages to our current marketplace including how we can leverage AI to augment our service offerings.

Hope you enjoy! As always, never hesitate to reach out to me if I may be a resource to you in any manner at dlandry@authentizity.com.

— Dawn F. Landry

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