What’s a Zipper Have to Do With Business Development?

In today’s vlog post, I break down a common business development term that we call “zippering”.

The concept of "zippering" describes multi-layered relationships at all levels in an organization, not just with the CEO.

It is truly vital to the longevity and overall sustainability of our businesses to maintain relationships with key decision makers but not at the expense of forgetting about the next generations in our client firms.

Want to learn more, including strategizing with decision makers, influencers, and champions at various levels? I’m here as a resource to you!

— Dawn F. Landry

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