Here’s the next installment of the "2-Minute BD Break" in which I quickly and concisely share some of the tips about business development that I've learned in my 30 year career. 

In this week’s post, I share my recent reinforcement of a topic that I’ve consulted about especially with emerging leaders. So many times, our natural inclination is to shoot for the CEO. When we do so repeatedly, we overlook that if we own the relationships where we are today and go deep with those relationships, then eventually those professionals will be driving the decisions for the future…  

As always, please contact me at dlandry@authentizity.com with any questions, or if you would like to learn more information about Authentizity’s business development consulting services…  

— Dawn F. Landry

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